Copywriter

Let’s Create Copy That Connects

Editorial strategy and storytelling that will elevate your brand and engage online audiences. Have a project you’re ready to start? I want to hear about it!

 
What my clients are saying

  • "I feel like we hit gold with Alyssa. She has helped my businesses with all of our copywriting needs from our website copy to instagram captions and owning our blog content. She is also a kind and fun person to work with. So happy we found her!"

  • “Alyssa is a talented, organized, and insightful editor. Her directions and expectations are always clear, and she is very supportive during the writing process. She has keen journalistic instincts, and is a pleasure to work with.”

  • “Alyssa is a multifaceted editor and writer. She has a knack for seeing the big picture and guiding her team of editors and freelancers to accomplish the goals set forth. When it comes to writing, she quickly draws readers in with her vibrant informative style. ”

Orangetheory.com Alyssa Morlacci

What I Do

I’m a pro at packaging information in an inspiring way that's necessary when speaking to an online audience. Here’s what I do best!

  • This is my bread-and-butter. Whether it’s an editorial assignment for a publication or a blog post for a brand, I’ll provide:

    • Pitches/topic ideation

    • Voice and tone

    • Interviews with you/sources

    • Research

    • Keyword research

  • I’ll make sure within the first five seconds of visiting your website that your potential customers or clients know everything they need to know about your brand. Projects typically include:

    • Content mapping

    • Voice and tone

    • Copywriting

    • Interviews with you

    • Keyword research

  • Whether you’re posting to Instagram, Facebook, Twitter, or LinkedIn, I’ll bring my fresh ideas to your social strategy to create engaging copy, plus:

    • Voice and tone

    • Hashtag research

    • CTAs

  • A strong foundation can set the stage for all of your content creation. I can help you hone your brand identity with the following:

    • Voice and tone

    • Editorial calendar

    • Style guide